Jacob McPherson

putting the ‘fun’ in functional design :)


Design
    
       Undead Press
       Limelight      
       Don’t Be Square
       
Park Ave CD’s Rebrand
       Gut Health

Illustration
       Boogie Nights
       Burn Out

       
Thriller
       

Typefaces 
       Fang Gothic
       
TypeO


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Undead Press



Objective: Create a screenprinting shop that sells vintage horror comics and its own line of products


Scope: Visual Brand Identity / Art Prints / Trading Cards / Displays / Stickers / Tote Bag



Creative Brief:

Screenprinting and comics compliment each other in their shared use of halftones (benday dots for comics) and CMYK. Undead Press is a screenprint shop that combines the complimentary printing method and art style together. Through photocopying vintage comics to collage art prints, Undead Press is resurrecting pulp horror typogrpahy and illustration. You can shop for true vintage horror comics in the store, and you can find art prints and merchandise. The shop also prints commercially, specializing in posters. The printing industry has advanced so much and Undead Press gives new life to old illustrations through new methods that weren’t possible before, like blacklight sensitive ink and glow in the dark ink.


01 Visual Identity System






02 Store Singage



                                                                                                       




02 Print Displays




03 Prints









04 Trading Cards











05 Stickers






06 Business Card








07 Squeegee










08 Shirt & Tote





09 Pint Glass