Undead Press
Objective: Create a screenprinting shop that sells vintage horror comics and its own line of products
Scope: Visual Brand Identity / Art Prints / Trading Cards / Displays / Stickers / Tote Bag
Creative Brief:
Screenprinting and comics compliment each other in their shared use of halftones (benday
dots for comics) and CMYK. Undead Press is a screenprint shop that combines the
complimentary printing method and art style together. Through photocopying vintage
comics to collage art prints, Undead Press is resurrecting pulp horror typogrpahy and
illustration. You can shop for true vintage horror comics in the store, and you can find art
prints and merchandise. The shop also prints commercially, specializing in posters.
The printing industry has advanced so much and Undead Press gives new life to old
illustrations through new methods that weren’t possible before, like blacklight sensitive
ink and glow in the dark ink.
01
Visual Identity System
02 Store Singage
02 Print Displays
03 Prints
04 Trading Cards
05 Stickers
06 Business Card
07 Squeegee
08 Shirt & Tote
09 Pint Glass