Jacob McPherson

putting the ‘fun’ in functional design :)


Design
           Undead Press
       Limelight      
       Don’t Be Square
       Park Ave CD’s Rebrand
       Gut Health

Illustration
       Boogie Nights
       Burn Out
       Thriller
       
Typefaces 
       Chadbourn
       Fang Gothic
       TypeO

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Limelight


Objective: Build a visual brand identity that fuses retro psycedelia with modern design to create a timeless look while honoring the roots of rock music.

Scope: Visual Brand Identity / Packaging and Promotional Display for Stores


Creative Brief:

The guitar community is lacking a central source for information, community, and quality strings. Guitar care goes unnoticed, strings aren’t changed every three months, and beginners don’t know what strings to put on their guitar. 

Limelight brings the passion, excitement, and excellence of the psychedelic rock era, boldly advocating to change your strings and find your tone. Limelight is subscription based, and will deliver strings every three months right to your doorstep. Just need one set? No problem. You can find Limelight strings in any local music stores. 

01 The Visual Identity







Light Lime
#D9E256
Sunflower
#FCB132
Peach
#FF6861
Fluorescent
Pink
#F07DB1
Violet
#8D79B8

02 Packaging









03 Store Display